Safeco is an insurance carrier which offered Homeowners, Auto, Renters, Pet, ATV Insurance and more. They were acquired in 2008 by Liberty Mutual, the LiMu Emu people. Effective 2026 the rebranding will be complete and SAFECO will now just be known as LIberty Mutual.
Safeco didn’t go away, it simply had a rebrand with no other changes to the typical homeowner or auto insurance policy.
If I sold you a Safeco policy, I’m still your agent! Nothing changes on your end other than some billing updates and logo changes on any policy paperwork you see. You won’t even need new auto id cards, same policy number and coverage. However, expect updated cards and documentation whenever your current policy renews.
To recap, nothing is changing for our personal insurance customers, just the branding. Safeco operations and coverages have been owned by Liberty since 2008, so no changes to how you currently do business and purchase coverage.
If you have any questions, feel free to give me a call.
